Identity system designed for the Circus Hall of Fame as part of Richard Rose’s Identity Design class. Rather than relying on literal icons associated with the circus, I tried to convey the feeling of spectacle and playfulness you get from watching the circus through the logo and identity system of the Circus Hall of Fame.
Richard Rose Karan Sathis Kumar
The Circus Hall of Fame is a museum exhibiting the rich history of circus. On weekends, the museum serves as a venue for spectacular live shows!
The identity for the Circus Hall of Fame borrows from visual tropes of traditional circus flyers while adding a modern twist to them.
The main font for the identity system, FK Screamer, is a playful typeface meant to reference the condensed woodblock type found on traditional circus flyers and the primary colors of the identity system are red and beige—an iconic circus color combination.
I wanted to capture the feeling of spectacle and playfulness you get from watching the circus within the identity system. Hence, the crazy array of secondary colors and unconventional staircase type treatment.
On top of the staircase type treatment, owning the diagonal movement of type gives the identity system more flexibility especially when dealing with longer headlines.